Josh Kornrich

This is a special project for me as I have a personal connection to the client- she lives in the same town I grew up in. While I didn’t know her son personally, we lived in a small community and everyone knew the tragedy she went through after her son Harris died by accidental overdose.

After reading a New York Times article about her non-profit, the harris project, I knew we could help millions of Americans struggling with co-occurring disorders- the connection between substance use issues and mental health challenges. We only see one side of the issue often- when in reality these two are so closely tied together.

This campaign was the first to shed light on this issue, and was meticulously crafted to ensure the utmost authenticity. We interviewed many people who have lost a loved one, or know someone who has gone through, or are in active recovery to inform every detail of this. And working with Daniel Wolfe brought another level given his personal experience and film prowess. This launched on the 10-year anniversary of Harris’ death by accidental suicide, which made it that much more meaningful. Along with being named the #24 ad of the year by Ad Age, the campaign has been integrated in a national curriculum to educate teenagers about the risks, has been shown in in-patient treatment clinics, and key policy makers on both a New York and national level.

Director: Daniel Wolfe / Love Song

Editor: Fouad Gaber / Trim

Music: “Bay” composed and performed by Paul Giger, courtesy of Paul Giger and ECM Records

Adage Top 40 Ads of the Year

One Screen Film Festival

Best in Drama and Best in North America

Anthem Awards

Gold, Film, Video, and TV & Silver, Special Projects

Clios

Bronze: Film Craft, Public Service / Copywriting

Shortlist: Film Craft, Public Service / Direction

Shortlist: Film Craft, Public Service / Casting

One Show

Merit: Film & Video, Film & Video for Good

Merit: Film & Video, Use of Drama

Merit: Health & Wellness, Film & Video

Merit: Health & Wellness, Craft & Writing

ADC

Merit: Motion, Film Craft

Merit: Craft in Motion, Film- Direction

British Arrows

Silver: Production / Director – The Frank Budgen Award

Silver: Best Editor

Shots

Silver: Casting

Silver: Concept above 2 mins

Silver: Direction

Bronze: Charity

Shortlist: Editing above 3 minutes

Andys

Gold: Non Profit / Film Craft

Webbys

Health & Wellness: Short Form Video

D&AD

Yellow Pencil: Writing in Advertising

Wood Pencil: Editing

Shortlist: Health & Wellness, Film

Shortlist: Casting

Clio Health

Gold: Film Craft, Direction

Silver: Film Craft, Casting / Performance

Silver: Film, 61 Seconds to 5 Minutes

Cannes

Shortlist: Film, Health & Wellness

Shortlist: Film, Not-For-Profit

Shortlist: Film Craft, Script

London International Awards

Gold: Production & Post-Production, Casting, Longform

Gold: Production & Post-Production, Casting, :60

Gold: Production & Post-Production, Direction, Longform

Gold: Production & Post-Production, Direction, :60

Silver: Online Film Craft, Editing

Silver: Online Film Craft, Copywriting

Silver: Health & Wellness, Public Service

Bronze: Production & Post-Production, Cinematography

Bronze: Health & Wellness- Craft, Direction

Bronze: Health & Wellness- Craft, Editing

Bronze: Health & Wellness- Craft, Casting

Ciclope

Bronze: Production & Post-Production, Casting

When it comes to big opinions about diner etiquette, no one has more expertise than the man who played George Costanza: Jason Alexander. So for the second year of Mike's Amazing campaign, we enlisted Jason to play every character (8 unique characters other than himself) within the diner universe to help people right the wrongs of diner mishaps with Mike's Amazing Mayo & Spicy Mustard.

Director: Matt Aselton / Arts & Sciences

Editor: Ian Mackenzie / Mackcut

What food do you most associate with IKEA? Swedish meatballs. So we launched the IKEA meatball candle. And it went viral, getting press from pubs like The Cut, People Magazine, the CNN, the NY post, among many others.

This was part of a larger campaign where we brought IKEA Family members the big store experience distilled down into a box. Along we the meatball candle, we created custom products representative of the five senses to give consumers the true IKEA multi-sensorial experience.

Production Company: Unit9

What’s the most extraordinary thing you can do with a cup of coffee? Have Alexander Schulz drink a cup of McCafé at Home while walking on a slackline between two hot air balloons and break a world record?

Actually no. All you have to do is drink it at home. Because a portion of every purchase of McCafé at Home helps support the families at Ronald McDonald House Charities.

Director: Johannes Olzweski/One Inch Dreams Productions

Editor: Joe Walker/Greenpoint Pictures

Music: Duotone Audio Group

Climate conferences are under attack for delivering climate promises. Not climate action. This was no different with COP26, where people all around the world expressed their frustrations about the continued climate rhetoric. As Greta Thunberg said, “There is no Planet B. There is no Planet Blah. Blah Blah Blah.”

So, we partnered with JLL to create a custom experience designed to track this climate rhetoric in real-time across all 12 days of the conference, including, delegate speeches, climate panels, Twitter and more. 

The data was maintained in real-time by a blend of manual and automatic entry, and the goal of this was that by doing this we can call attention to the world’s need to transform words into action–—something JLL helps their clients do every day.

Hopefully next year, we won’t be the only ones to listen.

Playing off hype culture to combat the blood shortage in NYC, NewYork-Presbyterian partnered with iconic pastry chef Dominique Ansel to create the 3 Lives Bar, a custom chocolate bar that was only able to be received after donating blood.

We threw a blood drive across the city in multiple boroughs, with donations up 2000% in that week. This was a 360 degree campaign including social content, wild postings, a mobile bus unit, door clings, table tents, etc.

Production Company: Sunday Afternoon

BNY Mellon wanted to tell the unique stories of some of their clients in an artful and unexpected way.

By enlisting world-renowned photographer Nadav Kander to capture their portraits, as well as award- winning director Nadia Hallgren to document the process, this campaign allows to the viewer to learn about these subjects’ amazing humanitarian efforts.

Co-Directors: Nadav Kander & Nadia Hallgren/Chelsea Pictures

Photographer: Nadav Kander

Editor: Ashley Kreamer/Final Cut

Music: South Music

This fun and dare I say wacky comedy spot replaced the IKEA “Start the Car” spot that had been previously running for 10 years.

Director: Mike Maguire/Skunk Films

Editor: Will Hasell/Arcade Edit

Over the past year, I’ve worked on New-York Presbyterian helping to build their brand. In that time we’ve done quite a bit of work: 9 TV campaigns, 97 OOH, 29 Print Ads, 69 Digital Banners, 109 Social Assets….to name some of it. I’ve been the lead producer, managing a team of 3-4 other producers.

We’ve worked to create an ongoing campaign of patient stories- these are real incredible stories of patients from NewYork-Presbyterian. These aren’t one size fit all, the film style is catered to each story. These are a few of the top stories we’ve done.

Jack

Directors: Bobby & Brig, Tool

Editor: Adam Marshall, Whitehouse

Music: Duotone Audio Group

Ramit

Director: Duncan Winecoff, Object & Animal

Editor: Marlo Caine, Cosmo Street

Music: Aaj Mera Jee Kardaa (“Today My Heart Desires”) by Mychael Danna

Peter

Directors: The Hudson Dusters, Greenpoint Pictures

Editor: Joe Walker, Greenpoint Pictures

Music: Future Perfect

Suri

Directors: The Hudson Dusters, Greenpoint Pictures

Animation: Lobo

Editor: Joe Walker, Greenpoint Pictures

Music: Future Perfect

Lenovo launched a new suite of products called ‘Lenovo Go’- in an every changing remote working world, they wanted to give people the ability to work from wherever and however they want, and this campaign uses sleek visuals and transitions to echo that sentiment.

Director: Liam Chapple/Carbon

Editor: Nate Katz/Whitehouse

Music: Duotone Audio Group

This TV and social campaign took a fun spin on the “How-to” tutorial videos seen all over the internet to showcase how simple and easy Samsung’s various features are to use.

Step one. That’s it.

Director: Eva Michon/Merman

Editor: Charlie Johnston & Ben Rodriguez/Lost Planet

Music: Found Objects

This unbranded campaign on behalf of Pfizer played on a theme that 40 year old men all over the world love- football (or soccer here in the US). Enlisting the help of an expert can help you overcome difficult challenges, such as quitting smoking. This was shot in Italy with as a remote shoot (inclusive of photography) due to the pandemic

Director: Samir Mallal/Interrogate

Editor: Brad Waskewich/Arcade

Music: Duotone Audio Group

A super bloom is a natural phenomenon that happens in nature where millions of square feet of wildflowers bloom at once. But wildflowers are in danger; populations across the country are in a state of decline. In the last 13 years, we’ve lost over 33 million acres of native wildflowers and grasslands in the Great Plains alone.

So, Air Wick and World Wildlife Fund pledged to create a super bloom of it's own and plant millions of square feet of wildflowers in the Great Northern Plains - and to kick it off, we created an actual square foot park as the ceremonial first square foot of this super bloom and debuted it in Santa Monica. All to encourage people to take a simple action: share a picture of any wildflower and tag it with #squarefootsuperbloom and @Airwick and @WWF will plant one square foot of wildflowers for you.

Within weeks, people everywhere started sharing. We saw thousands of hashtag uses on IG, over 7.3 million hashtag views on TikTok, and countless influencers getting involved. The campaign is just getting started, but has already made over 214 million media impressions, and set the stage for a massive reseeding effort that will help restore the ecosystems of the Great Plains to glory.

Not only are wildflowers super important in providing shelter and sustenance for pollinators, but are just damn pretty.

Director: Grace Wells/Hummingbird Content Studio

Editor: Lane Maloney/Mondial

Music: Duotone Audio Group

#SmallUnites is a program sponsored by Capital One to help small businesses who are in desperate need during the COVID-19 pandemic.

Using the visually arresting technique of projections, the idea behind these films is to remind us all how much small businesses are a part of our individual lives and communities.

Director: Tim Crean/MPC

Editor: Justin Trovato/Cosmo Street

Music: Duotone Audio Group

Accompanied by a slew of print and outdoor materials, this animated campaign marked the official launch of TaskRabbit’s new campaign, “Task and You Shall Receive.”

Illustrator/Animator: Jean-Pierre Le Roux/Arcade

Music: Duotone Audio Group

These two mini campaigns, “Planet Sleep” and “Sleep Vignettes” were part of the overall IKEA initiative to “Save our Sleep”.

Sleep Vignettes

Director: Ben Dickinson/Ghost Robot

Editor: Tiffany Burchard

Planet Sleep

Director: Paul Middleditch/Merman

Editor: Erik Laroi/Mackcut

Music: Pulse Music

This campaign was launched at the 2020 Samsung Unpacked event on August 5th. This production was done entirely remotely with both primary and post production happening in South Korea, while the director and DP were based in the UK and the agency based in the US.

Director: Ben Strebel/Biscuit

Post Production: Gust N Gale

Music: Soundtree Music

Working with celebrities is always a challenge, especially when it requires a them to use their imagination when a lot of the heavy lifting is done in post. This campaign for Nationwide, called, Peyton’s Playbook, lets Peyton do what he does best: talk football. Through fun and engaging illustrations/graphics, Peyton gets to coach Brad Paisley through his various insurance game plans.

Director: Aaron Stoller/Biscuit

Editor: Chris Franklin/Big Sky

Using clever and cheeky innuendos, this campaign for IKEA guided viewers how improve their overall bedroom experience. Not only did it require the creation of 20 unique bedroom positions/illustrations in the vein of the Kama Sutra, but also the creation the physical book, as well as a longform piece and multiple pre-roll ads.

Director & Editor: Daniel Iglesias Jr./Good Company

Post Production: Good Company

Music: Pulse Music Group